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When he finally stops for the day, Vegas Matt is only down $1,800 but he has enough material for two longform videos and a bunch of shorts. With two friends and starts filming content. While their costs are high—they budget $300,000 a month to make 30 videos—the pair has made $6 million over the last three years from YouTube alone, plus appearance fees and revenue from sponsorships with FanDuel and SpinQuest. “It’s so expensive to make content, we’re gamblers first and it’s hard to separate from being a creator,” says Francine.
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To make enough money on the video, Maric, who left his seven-figure corporate job to help Lady Luck build her business, explains they need to gamble for a total of 45 minutes so they can produce a longform video. Then one night in April 2021, Morrow, EJ and some friends were at a local Henderson casino playing a Ultimate X poker machine. By 2012, when Morrow was 48 with a couple million dollars in the bank and a real estate portfolio, he moved to Las Vegas. Wiesberg makes sure there are two armed security guards in the High Limit slot room to protect creators—they are always carrying large amounts of cash—but he has good reason to give everything he can to attract and keep influencers happy. El Cortez, which used to be a sleepy casino on Fremont Street, is now busy all the time thanks to the influx of spinfluencers. And some even pay influencers to host events, such as ribbon cuttings on new machines and other promotions.
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